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Team PUMA Driver: UNDFTD

I live in Brooklyn, and it’s not often I hear about west coast brands breaking through the thick skins here, but UNDFTD has been a different story.  I knew about their work in street wear and design long before I had the privilege of riding for a few legs of the Gumball with them.  Their recent collaboration shoes with PUMA are near impossible to get, as they were all swept up immediately upon release.

Eddie Cruz and James Bond, founders of UNDFTD were invited to join PUMA as drivers for this year’s rally, and accepted quickly.  Pushing the envelope is a consistent pursuit in all they do, and a mad dash cross-country was just another thing to check on their list of feats.

Eddie joined for the first leg, but had to return for business so James’ joined forces with his good friend Fredy Sidhom in Vegas for the rest of the rally.   Peace fellas, thanks for the lift!